Shit is getting real in 2021. We have to be more aggressive about our approach in everything we do. “Execute Violently,” as Neil would say.
In the past, we have always been so coy about asking for help from our fans; this year, that had to change. We have worked hard on our channel and website. Now, it’s time to sell it without selling out… so we turned to our fans, and launched our Patreon.
Patreon Campaigns, however, don’t just pop out of nowhere like daisies in the spring. It needs careful planning.
The Big Plan
There are many things to consider when launching a Patreon Campaign—which is why I needed a lot of time to plan everything out, making sure everything makes sense to me, to the team, and to our patrons.
What we offer to our patrons must (1) be easy for our team to execute so we are sure we can actually deliver them; (2) be scalable, so if and when we grow our patreon community, we can still do them well; (3) be good enough for our audience to jump in and want to become patrons; and (4) something that we enjoy doing or want to do for our audience.
With all of these things in mind, I started to write down a list of things that we can offer. Then, I highlighted the easy ones that we can just push out as soon as everything is ready, the ones that we will need to put more effort into, and those we can’t do immediately but would be nice to do someday.
After that list was done, I passed it on to Sir Neil to see if he agreed with what I listed and if he had more ideas. He suggested more website integrations. I always forget about the website because for the longest time my attention was always towards the channel. This is one of the best perks about collaborating with people: they can point out the things you missed.
The Initial Setup
So now, I set up our patreon account. I placed placeholders on where things should go so I have a feel for what they would look like once fully published. I also listed down things that needed to be done—or specifically, written—like the about section.
I then sent everything I wrote to Pia, our editor. Once approved, I published them on our Patreon page.
It was after this stage that I first got contacted by the Patreon team. Because we have a huge following on YouTube, Patreon must have noticed us. We agreed on a date and time to meet, I got a rough estimate of when we should push the campaign live. It will be sometime late January or early February.
Rewrites and edits
A few days after I’ve set up Patreon, the team started telling me about potential issues they may have with the rewards I’ve set up. For example, how quickly the dev team will be able to implement patreon badges on our website, or how the value of having early access to our list videos may not be worth the price of admission and the stress the video team will have.
The meeting with the Patreon representative also helped me figure out some cool features they have that would be great for our campaign, like limited time offers, and goals.
All of these things I had to take into consideration when I made edits to the campaign.
With the issues ironed out and the social posts announcing our Patreon scheduled, it was time to do a soft launch. That’s where we are today—with 6 patrons on our belts.
Here’s to hoping there will be a bigger turnout once we have more exclusive content on our patreon and advertisements on our YouTube channel.